What We Tested, What Failed, and What Changed
An evidence-backed account of the Orabuena website tests that failed, what changed because of them, and the workflows that remain unverified.
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Product Decisions and the Tradeoffs Behind Them
The product and website decisions already made while building Orabuena, the tradeoffs accepted, and the evidence or authority still required.
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Research Lessons, When Supported by Actual Conversations
A public standard for separating verified research observations, interpretations, patterns, decisions, and unresolved questions while building Orabuena.
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Build Note 001: A Landing Page Was Not a Website
A landing page can explain an idea. It cannot carry the relationship that begins when somebody reads it and thinks, “This may actually help me.” What I believed I began with a clear proposition: the one-person company needs a private executive office—a calmer place for commitments, decisions, follow-ups, and evidence to land. The first landing…